PRIVACY POLICY

Last Updated: August 31, 2026

Built by LAB Performance Coaching (“Built by LAB,” “LAB,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website, purchase a training or coaching service, complete an athlete questionnaire, or otherwise communicate with us.

INFORMATION WE COLLECT

We may collect information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Phone number
  • Billing information
  • Training history and experience
  • Athletic goals and race information
  • Training availability and schedule
  • Information submitted through athlete questionnaires
  • Information about injuries, physical limitations, or other health-related factors you choose to provide for purposes of developing or modifying your training
  • Messages, feedback, and other communications with your coach or Built by LAB

We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device information, pages visited, and cookie or similar technology data.

HOW WE USE YOUR INFORMATION

We may use your information to:

  • Process purchases and payments
  • Create and deliver personalized training plans
  • Provide coaching, feedback, and plan adjustments
  • Communicate with you about your training or account
  • Provide customer service
  • Maintain transaction and business records
  • Improve our website, products, and services
  • Prevent fraud and protect the security of our website
  • Comply with applicable legal and regulatory requirements

We do not sell your personal information.

ATHLETE & HEALTH INFORMATION

Because our services involve personalized athletic training, you may choose to provide information about injuries, medical history, physical limitations, medications, or other health-related factors that may affect your training.

We use this information only as reasonably necessary to provide and adapt your coaching services, maintain appropriate business records, or comply with applicable law.

Providing information through Built by LAB coaching services does not establish a doctor-patient relationship and is not a substitute for medical care.

PAYMENTS

Payments made through our website are processed by third-party payment providers and e-commerce services, which may include WooCommerce, WooPayments, PayPal, and other payment methods displayed at checkout.

These providers may collect and process payment information according to their own privacy policies and security practices.

Built by LAB does not directly store your complete credit or debit card information.

COOKIES & WEBSITE TECHNOLOGY

Our website may use cookies and similar technologies necessary for website functionality, shopping cart and checkout features, fraud prevention, security, analytics, and improving the user experience.

Some third-party services integrated with our website may also place or access cookies according to their own policies.

You may be able to control cookies through your browser settings, although disabling certain cookies may affect website functionality.

HOW WE SHARE INFORMATION

We may share information with service providers when reasonably necessary to operate our business and provide our services. These may include website hosting providers, e-commerce platforms, payment processors, email providers, technology providers, and other vendors that support our operations.

We may also disclose information when required by law, to respond to lawful requests, or when reasonably necessary to protect our rights, customers, business, or others.

We do not sell or rent your personal information to third parties.

DATA SECURITY

We take reasonable administrative and technical measures to protect personal information from unauthorized access, loss, misuse, or disclosure.

However, no website, electronic communication, or online storage system can be guaranteed to be completely secure.

DATA RETENTION

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and transaction records, resolve disputes, enforce agreements, and comply with applicable legal obligations.

MINORS

Our coaching services may be offered to athletes under 18 with the involvement and permission of a parent or legal guardian.

When coaching a minor, we may collect information necessary to provide the requested training services. Parents or legal guardians should provide or approve information submitted on behalf of a minor.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights regarding your personal information, including the ability to request access to, correction of, or deletion of certain personal information.

California residents may have additional rights under applicable California privacy laws.

To submit a privacy-related request, contact us at admin@builtbylab.com. We may need to verify your identity before completing certain requests.

THIRD-PARTY LINKS & SERVICES

Our website may contain links to or integrations with third-party websites and services. Their privacy practices are governed by their own policies, and Built by LAB is not responsible for the privacy practices of third parties.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes to our services, website, technology, or legal requirements.

The updated version will be posted on this page with a revised “Last Updated” date.

CONTACT US

For questions about this Privacy Policy or how your information is handled, contact:

Built by LAB Performance Coaching
admin@builtbylab.com